Study is first to gauge public perception of 2 residential solar options
COLUMBUS, Ohio – Financial benefits, such as saving on utility payments and avoiding electricity rate hikes, are a key driver of U.S. adults’ willingness to consider installing rooftop solar panels or subscribing to community solar power, a new study suggests.
Researchers at The Ohio State University conducted a national survey to gauge consumer perceptions about adopting solar power. Though previous work has examined views about rooftop solar, this study is the first assessment of public opinion about accessing community solar energy for household use.
The findings led researchers to recommend that policymakers and industry leaders increase marketing campaign references to the practical reasons for embracing solar power – including saving money and improving property values without taking big risks – to encourage broader residential use.